What happens if you continue to ignore
your Ikigai
and remain torn between business & family?
Many entrepreneurs with families fall into an invisible trap: They function in business, but internally they feel empty. They do everything to be successful, but they feel that something crucial is missing – be it clarity, true fulfillment, or the balance between business and family.
The longer you remain trapped in this cycle, the deeper you pull yourself in.
You deliver great work, but you don’t demand what you’re really worth. Maybe because you’re afraid customers will leave. Maybe because you don’t recognize how valuable your work really is. And so you keep yourself small.
Am I good enough? Am I doing this right? Why am I not further along? –
These thoughts accompany you constantly. You compare yourself to others, feel insecure, and don’t dare to really stand up for your vision.
Because you don’t live your true positioning, you seem like many others on the outside. Your customers compare you to the competition – and in the end, it’s all about the price. You are trapped in a game you can’t win because you are not perceived as the distinctive brand you could be.
You have so many ideas, to-dos, and possibilities that you never get around to implementing them. You jump from one thing to the next, reacting instead of acting. At the end of the day, you are exhausted – but you haven’t really made any progress.
You are at home – but your thoughts are at work. You are working – but your head is full of obligations from family life. In the end, you feel like you can’t really arrive in any area.
Your family sees you – but doesn’t feel you anymore
Your partner and children are there, but you are not emotionally available. Maybe you are tired, irritable, or absent – and that makes it even harder for them. The distance grows without you noticing.
You complete tasks. You deliver performance. You fulfill expectations. But where do you remain in all of this? When was the last time you really lived, instead of just functioning?
What you once built with enthusiasm now just feels like a job. The joy, the passion – all of that has disappeared. Instead of loving your business, you see it as a burden. And you ask yourself: Was it worth it?
Because the longer you wait, the harder it becomes to break out of this cycle. But what if you no longer had to choose between business and family – but could have both?